Every comment and DM. One calm inbox.
Herald brings the comments and messages for every brand into one inbox, reads each one, drafts replies in your voice, and makes sure the hard conversations reach a person.
We are opening a few workspaces at a time. No card needed.
Works with
- YouTube· Coming soon
- X· Coming soon
- Your own app
Want next?
One inbox
Every brand and network in one place
Comments and DMs land in one list, gathered under the post they are on and ordered by what needs you first. Every row says why it is there.
- Possible crises, escalations, failed replies and closing reply windows rise to the top
- Views with live counts, and one filter bar for brand, network, status and assignee
- New messages wait behind a banner instead of moving the list under your cursor
AI triage
Every message read and understood
Herald sorts each message into one of 10 categories, with its sentiment, risk and confidence, and tells you why in plain words.
- “Ask Herald” for a fresh reading, “Draft a reply” whenever you want one
- Comments aimed at another commenter get no AI reply
- Message text is treated as data, never as instructions
Drafts
Replies in your voice, checked before you see them
Drafts follow each brand’s voice, its facts and the replies you keep as examples. Every draft passes 9 guardrails before anyone reads it.
- Keep any good reply as an example in one click
- A draft that needs a fact you have not given waits for a person
- Stray links, money promises, and medical or legal advice are caught before anyone reads the draft
Rules
You decide what happens
For each brand and kind of message, choose whether Herald sends a reply, drafts one for review, escalates, ignores or hides.
- Automatic replies stay off until you switch them on, after Herald shows what they would have sent
- Kill switches, quiet hours, and hourly and daily caps
- Every change is versioned and one click from restored
Care
Built for the hard moments
A message that suggests someone may be in crisis goes straight to your owners, with support resources at hand, and is never answered automatically.
- Escalations keep reminding until someone takes them
- Legal, press and partnership requests always reach a person
- Hostile comments and spam are hidden or ignored by your rules
Team
Made for a team
Invite people as Owner, Admin, Moderator, Reviewer or Viewer, each limited to the brands and actions you choose.
- Queue mode and keyboard shortcuts to work through a view
- Assign, escalate and close in bulk, with Undo
- See who else is reading or replying before you answer
Costs
Costs you can see and steer
A usage meter, and spend by post, category and step, each beside the setting that changes it.
- A warning at 80% of your included messages; reading and sorting carry on past 100%
- Mute a heated post and its threads stop costing anything
- Bring your own Anthropic key, with a monthly cap you set
Trust
Private by design
Each workspace is sealed off in the database itself, its account tokens and keys are encrypted under keys of its own, and every action lands in an audit log you can read and export.
- Passkeys and authenticator apps, required for owners and admins
- Export everything, or delete it, whenever you choose
- Security alerts by email
How it works
- 1
Connect your accounts
Link your Facebook and Instagram accounts in a few clicks. New comments and DMs arrive as they are posted.
- 2
Teach it each brand
Describe the brand, add the facts it should know and keep the replies you like as examples.
- 3
Work the inbox
Approve drafts in a tap, or let Herald send the safe ones once you have seen what it would have done.
What answering well is worth
Answering every comment and DM quickly, in each brand’s own voice, is what people expect and what few teams can staff. Here is what published research says it is worth, worded no stronger than the research.
The short version
$396.17
a month for a multi-brand team: Herald with every feature, plus Buffer for publishing. The other inboxes compared charge a median of $735.
333 hours
of people’s time back each month, even with a person approving every reply.
$21,665
saved each month after Herald’s price.
7%
was brands’ daily response rate to social messages and comments in 2024, down from 8% in 2023.
Sprout Social Content Benchmarks, 2025Platform data. Sprout Social’s analysis of brands on its platform. 73%
of social media users say they would buy from a competitor if a brand does not respond to them.
Sprout Social Index, 2025Industry survey. 4,044 consumers in the US, UK, Canada and Australia. +14%
more issues resolved per hour by support agents given an AI assistant (+34% for newer agents), with happier customers and staff who stayed longer.
Quarterly Journal of Economics, 2025Peer-reviewed study. 5,179 support agents at one company.
Pay for the replies, not the reading
Plans count the messages Herald drafts, sends or moderates. Reading and sorting every message is free.
Be one of the first workspaces
Herald is opening to a few teams at a time. Leave your email and we will write when there is a place for you.