Data Use Disclosure

Last updated: 25 October 2026.

This page explains, in plain terms, what Herald does with data from each connected platform. The Privacy Policy is the full statement.

Facebook Pages

• Data read: comments on the Page's posts, direct messages sent to the Page, and each commenter's name and id.
• What it is used for: showing the inbox, classifying messages, drafting and sending replies, and hiding abusive comments.
• Data written: replies as the Page; hiding and unhiding comments; private replies.

Instagram (professional accounts)

• Data read: comments on the account's media, and direct messages.
• What it is used for: the same as for Facebook Pages.
• Data written: replies; hiding comments.

YouTube

• Data read: comments on the channel's videos, including comments held for review.
• What it is used for: showing comments, replying, and approving or rejecting held comments.
• Data written: replies as the channel; publishing or rejecting held comments.

X

• Data read: mentions of the account.
• What it is used for: showing mentions and replying.
• Data written: replies; hiding replies.

Publisher websites and apps

• Data read: comments and messages posted by the Publisher's own users.
• What it is used for: the same as for Facebook Pages.
• Data written: replies and moderation through the Publisher's own API.

What Herald never does

• Post without a reply context.
• Read data from accounts that were not connected by an Owner.
• Use platform data for advertising, sell it, or train AI models on it.

Workspace members only see the brands and actions their Owner granted them.