Everything Herald does
One calm inbox for every comment and DM across your brands. Herald reads everything, drafts replies in your voice, and makes sure the hard conversations reach a person.
Works with
- YouTube· Coming soon
- X· Coming soon
- Your own app
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One inbox for every conversation
- Every network in one place
- Facebook and Instagram today; YouTube and X as they open. Your own app connects through a signed integration kit for Laravel and Express.
- Many brands, one workspace
- Each brand keeps its own accounts, voice, knowledge and rules.
- Comments by post
- Threads gather under the post they are on, with its picture, caption and a link to the original. Or switch to one list.
- Most urgent first
- Possible crises, then escalations, failed replies, closing reply windows and drafts ready for approval. Every row says why it needs you.
- Views with live counts
- Built-in views for what needs attention, what is yours and what nobody has taken, plus views you save yourself.
- One clean filter bar
- Filter by brand, network, status, comments or DMs, assignee, post type (organic, boosted or ad) and reason.
- Live without the jumping
- New conversations wait behind a “3 new” banner instead of moving the list under your cursor.
- Your own focus
- Hide brands or networks from your inbox without hiding them from the team.
AI triage that knows when to step back
- Every message understood
- 10 categories, from thank-yous and simple questions to order problems, disagreement, spam and possible crises, each with sentiment, risk and confidence, explained in plain words.
- Drafts in each brand’s voice
- Drafts use the brand’s facts and the replies you keep as examples, so they read like your best answers.
- Guardrails on every draft
- 9 checks before anyone sees a draft: allowed links only, no order or money promises, no medical or legal advice, length, same language, no third-party mentions, no echoed instructions, no placeholders and crisis words.
- A second opinion
- An independent safety check runs before anything could go out on its own.
- Crisis-aware
- Possible crises go straight to the owners, with support resources at hand, and are never answered automatically.
- Stays out of arguments
- No AI drafts for comments aimed at another commenter.
- Built against manipulation
- Message text is always treated as data, never as instructions.
- On demand
- “Ask Herald” for a fresh reading, or “Draft a reply” when you want one.
You decide what happens
- Rules per brand and category
- Send automatically, draft for review, review without a draft, escalate, ignore or hide: you choose for each kind of message.
- Evidence before automatic replies
- Automatic replies are off until you switch them on. Herald first replays recent messages to show what it would have sent.
- Safety controls
- Workspace and account kill switches, quiet hours, hourly and daily caps, and a safety margin before reply windows close.
- Workspace defaults, brand overrides
- Set defaults once, in your own time zone; any brand can differ where it needs to.
- Versioned settings
- Every change is noted, readable in its history and one click from restored.
- Quiet the noise
- Mute a heated post and all its threads at once, and let old posts mute themselves.
Built for a team
- Roles and scopes
- Owner, Admin, Moderator, Reviewer and Viewer, each limited to the brands and actions you choose. Invite by email; revoke instantly.
- Queue mode
- Work through a view one conversation at a time, with keyboard shortcuts.
- Bulk actions with Undo
- Assign, escalate, take, close and reopen, one at a time or many at once, with Undo instead of “are you sure?”
- Two people, one thread
- See who is reading or writing; Herald warns before a second person answers the same person.
- Never miss urgent work
- Email alerts for assignments, failed replies and escalations, with per-person preferences and a live count in the sidebar and the browser tab.
- Phone-ready
- A thumb bar keeps the recommended action and the reply box within reach.
- Permissions you can see
- A disabled button says why, in plain words.
Every conversation handled right
- A recommendation card
- What Herald suggests next, and why.
- Replies in the thread
- Replies land under the comment you are answering; like or hide comments as the Page.
- Reply windows
- Herald knows each network’s window for DMs and tells you when one is closing.
- Failed replies come back
- Herald retries, then brings a failed reply back to you with “Send again”.
- Edits and removals tracked
- Edits made on the network are kept as revisions, and removed comments are never answered.
- Post context
- Every thread shows the post it is on and whether that post was organic, boosted or an ad.
A home for every brand
- One page per brand
- Profile, accounts, voice, knowledge, rules, quality and cost, together.
- A readiness checklist
- It says what to set up next.
Costs you can act on
- A usage meter
- A warning at 80%. At 100%, drafting pauses while reading and sorting carry on, until you accept more.
- Spend where it happens
- By post, category and step, each beside the setting that changes it.
- Bring your own key
- On Bring your own key, every AI call uses your own Anthropic key, with a monthly cap you set.
Trust, security and privacy
- Workspaces sealed off
- Each workspace is isolated in the database itself, and the app never runs with database admin rights.
- Encryption
- Account tokens and API keys are encrypted under each workspace’s own keys, which rotate; sessions are encrypted too.
- Sign-in protection
- Passkeys and authenticator apps (required for owners and admins), emailed sign-in links for reviewers and viewers, and single sign-on from your own platform.
- An audit log nothing can change
- Every action, written as a plain sentence, with CSV export.
- Security alerts
- By email, the moment something changes how your workspace signs in or replies.
- Your data, your call
- Export everything, delete with a grace period, and choose how long old conversations are kept.
- Hardened defaults
- A strict content security policy, secrets masked in logs, and nothing sensitive left in links or browser history.
Runs itself
- Workspace health
- Accounts, queues and the scheduler are checked all the time, with what to fix and where.
Be one of the first workspaces
Herald is opening to a few teams at a time. Leave your email and we will write when there is a place for you.