For agencies
Every client’s comments in one inbox. Every reply in that client’s voice.
Stop logging in and out of thirty accounts. Herald gathers every client's comments and DMs, drafts in each client's voice, and keeps a record you can show them.
What keeps this team up
The wrong voice on the wrong page
One tired evening, the sneaker brand’s joke lands on the bank’s page. Each client has its own voice, facts and examples, and a reply always goes out from the account the comment came in on: there is no account to pick.
Community work nobody scoped
The retainer says ten hours; the client expects every DM answered. Rules and drafts turn the routine into minutes, so the hours go to the conversations that need a person.
Proving the work to the client
Every reading, draft, send and hide is in an audit log with who did it and when, per brand, ready to export when the client asks what happened on their page.
What lands in the inbox
A Tuesday across three clients: a bakery chain, an outdoor brand and a credit union.
Maya R.Comment thread · Instagram
The cardamom buns at the Elm St shop are the best thing I ate this year 😍
Draft: That’s the nicest thing to read on a Tuesday, Maya. We’ll tell the Elm St bakers they made your year 🧡
AppreciationLow97%Auto-sendConfident enough to send on its owntrailhead_danComment thread · Facebook
Do the new rain shells come in a tall size?
Draft: Good question, Dan: the new shells come in tall from M to XXL. The size guide on the product page has the arm lengths.
Simple questionLow95%Draft ahead for reviewNeeds facts Herald does not havePriya NairDirect message · Facebook
Someone messaged me from “Credit Union Support” asking for my card PIN. Is that you?
Draft: Thank you for checking with us first, Priya. That isn’t us: we never ask for your PIN. Please don’t reply to them; we’ve flagged the account, and our team will call you today to make sure your card is safe.
Order, shipping or accountHigh91%Draft ahead for reviewwin.free.iphone.nowComment thread · Instagram
Congrats you WON 🎁 claim at bakery-giveaway-claim.top
Hostile / troll / spamMedium98%HidePolicy: hide hostile and spam commentsGlen O.Comment thread · Facebook
Raising fees again while posting cute dog photos. Classy.
Disagreement / critiqueMedium90%Review, draft on requestPolicy: draft on requestLocal WeeklyDirect message · Instagram
Hi, I’m writing a piece on the new store closures. Could someone comment by Friday?
Legal / press / partnershipHigh93%Escalate, no draftAlways goes to a person (locked category)
Invented sample messages. What happens to each is worked out by Herald's own policy engine under this team's starter rules.
One message, start to finish
Rules they turn on first
An agency’s first week: spam hidden on every client’s ads, pushback kept for the account lead, thanks answered on their own once the brand has seen what Herald would send.
Automatic replies
OffOn
Automatic hiding
OffOn
Automatic replies per hour
3020
Disagreement / critique: owners review
OffOn
Never automate
noneSimple question
What never happens on its own
However the rules are set, Herald never answers these on its own:
- Hostile / troll / spamInsults, trolling, scams or bot spam. Never answered; Herald suggests hiding it.
- Possible crisisAbuse, self-harm, loss or crisis. Always goes to a person with crisis resources; never automated.
- Legal / press / partnershipPress, legal, sponsorship or takedown requests. Goes to the Owner; never drafted.
Every reading, decision, draft, send and hide is kept in an audit log that cannot be edited, and can be exported.
Automatic replies stay off until the brand switches them on, after Herald shows what they would have sent.
What a month costs at this size
12 brands, 30 connected accounts, 6 people, 20,000 messages a month
$249.17 a month, billed yearly
Growth plan
People’s time to answer them well by hand$44,757 (681 hours)
People’s time with Herald$15,786 (236 hours)
Saved after the plan’s price$28,971
Estimates from the same method and sources as the comparison page; every feature, brand and teammate is included. See the working
Where it connects
Works with
- YouTube· Coming soon
- X· Coming soon
- Your own app
Want next?
Herald answers comments and DMs. It does not publish posts: keep the scheduler you use.
What the research says
70%
of agency leaders surveyed say client reporting plays a critical role in keeping clients.
AgencyAnalytics, Marketing Agency Benchmarks, 2025Industry survey. 220+ agency leaders in the US, Canada, Australia, UK and New Zealand. Run by a company that sells reporting software. 25%
of agencies surveyed say they typically work with a client for less than 12 months.
SparkToro, State of Digital Agencies, 2025Industry survey. 376 respondents, mostly solo consultants and agencies of up to 25 people; self-selected. 2 in 3
comments on brand and organisation posts arrive outside typical 9-to-5 working hours.
Respondology, Business of Comments Report, 2026Platform data. 168.8 million comments in 2025. Data from a company that sells comment moderation.
Questions this team asks
Can a freelancer see only the brands they work on?
Yes. Every teammate has a role per workspace and a list of brands; a moderator scoped to two clients never sees the others' messages, drafts or audit rows. Teammates are unlimited on every plan, so adding one costs nothing.
How do we keep each client’s voice straight?
Each brand has its own voice: how it speaks, the facts it may state, the replies you keep as examples and the sites it may link to. Herald drafts from that brand's voice only, and a draft that needs a fact you have not given waits for a person.
Can we post from the wrong client’s account by mistake?
No account is picked when you reply: the reply goes out from the account the comment or DM came in on. Kill switches pause one channel or everything at once.
Can the client approve replies before they go out?
Give the client's approver the owner-review role for their brand: categories marked “owners review” wait for them, and everything they approve or change is in the log. A separate client portal is not part of Herald yet.
Does it hide spam on clients’ ads?
Yes. Comments on Facebook and Instagram ads arrive with the post's other comments, and when the brand turns automatic hiding on, spam and scams are hidden with the reason in plain words.
How is it priced when we add clients?
By handled messages: those Herald drafts, sends or moderates. Brands, connected accounts and teammates are unlimited on every plan, so a new client adds no seats, only the work.
Bring your clients into one calm inbox
We are opening a few agency workspaces at a time. Tell us how many clients you carry.