For sports teams and entertainment
The final whistle is when the comments really start
Herald hides abuse aimed at your players and scams aimed at your fans, and answers the ticket questions.
Problems Herald solves for them
Abuse aimed at players
Hateful comments are hidden before players or sponsors see them.
Ticket scams in the replies
Fake resale offers are hidden before fans lose money.
Match-night spikes
Even thousands of comments in an hour get read as they arrive.
What lands in the inbox
Here’s the hour after a derby loss.
Gareth P.Comment thread · Facebook
Season ticket holder here: when do away tickets for the cup tie go on sale?
Simple questionLow96%Auto-sendtix.resale.ukComment thread · Instagram
Selling 2 tickets for Saturday, cheaper than the box office. DM me 👇
Hostile / troll / spamMedium94%Hidematchday_rageComment thread · Instagram
Send this useless keeper back where he came from
Hostile / troll / spamHigh93%Hideanon_2271Comment thread · Facebook
Someone should wait for that ref outside the ground tonight.
Hostile / troll / spamCritical95%Escalate, no draftEllie M.Comment thread · Instagram
Lost but the away end sang all game. Proud of this squad 👏
AppreciationLow95%Auto-sendDave R.Comment thread · Facebook
Third loss in a row with the same tactics. Embarrassing.
Disagreement / critiqueMedium90%Review, draft on request
These messages are made up, but Herald’s own rules engine decided each one.
One message, start to finish
Rules they turn on first
Automatic replies
OffOn
Automatic hiding
OffOn
Automatic replies per hour
3060
Disagreement / critique: owners review
OffOn
Never automatic
These always go to a person, whatever your rules say.
- Hostile / troll / spam
- Possible crisis
- Legal / press / partnership
Every action is logged, and nobody can edit the log.
A month at this size
5 brands · 15 accounts · 6 people · 60,000 messages a month
$582.50 a month, billed yearly
Scale plan
By hand$134,270 (2,042 hours)
With Herald$47,194 (709 hours)
Saved each month$87,076
We used the same method as our comparison. See how we worked it out
Where it connects
Works with
- YouTube· Coming soon
- X· Coming soon
- Your own app
What should come next?
Herald answers comments and DMs. Keep your scheduler for posting.
The research
5.9 million
posts aimed at players, coaches, teams and officials were analysed during the 2025 Club World Cup; 20,587 were reported to platforms.
FIFA, Social Media Protection Service, 2025 About this figure
Organisation data. FIFA’s own monitoring of 2,401 accounts on five platforms for one tournament; over 30,000 abusive posts reported across 2025.42%
of verified online abuse aimed at tennis players in 2025 came from angry gamblers, who also sent 59% of the serious abuse.
WTA and World Tennis, 2026 About this figure
Organisation data. More than 1.2 million posts on five platforms analysed by a monitoring service; over 12,000 were abusive.36%
rise in football ticket scams over the six months to March 2026; victims lost £215 on average, most after a social media post.
Lloyds Bank, 2026 About this figure
Organisation data. The bank’s own scam cases, October 2025 to March 2026, against the same months a year earlier.
Questions
Can it hide abuse aimed at our players?
Yes, once automatic hiding is on. Hateful comments go in seconds, each with its reason, and you can restore any of them.
What about threats against players or referees?
They’re treated as possible crises, so the owners see them first and get an email. They’re never answered.
Does every hidden comment count against our plan?
Yes, a hide is a handled message. Reading is free at any volume, so a spike never stops it.
Can our teams share one workspace?
Yes. First team, academy and foundation can be separate brands, each with its own people.
Protect your players on match night
We’re opening a few club workspaces at a time.